Privacy Policy

Effective date: November 10, 2026

Gunnels Group Real Estate ("Gunnels Group," "we," "us") is Central Virginia's real estate team and a Long & Foster brokerage, with offices at 350 Old Ivy Way, Suite 200, Charlottesville, VA 22903 and 3661 Lake Monticello Road, Palmyra, VA 22963.

This policy explains what information we collect when you visit gunnelsgroup.com or contact us, how we use it, who we share it with, and the choices you have. We believe your move is more than a floor plan – it's a life plan – and we treat the details you share with us accordingly.

We do not sell your personal information.

Information we collect

Information you give us. When you fill out a form on our site, call, email, text or message us, we collect what you choose to share, such as:

• Your name, email address and phone number
• A property address, your timing, and whether you're thinking about selling, buying or both
• Your answers to our optional seller and buyer discovery questions (for example, what's prompting your move, what matters most to you in a home, and your concerns or deal-breakers)
• Anything you include in a message to us

Please don't send sensitive information such as Social Security numbers, bank account numbers or health details through our website forms.

Information collected automatically. When you visit gunnelsgroup.com, we and the tools we use automatically collect standard technical information, such as your IP address, browser and device type, the pages you view, the site that referred you, the links and buttons you click, and the approximate location derived from your IP address. This is collected through cookies, pixels and similar technologies described below.

How we use your information

• To respond to your questions and requests, including home-value and listing consultations
• To provide real estate services and guide you through buying or selling
• To send you information you asked for, such as market updates, listing announcements and open house invitations (you can unsubscribe at any time)
• To understand how visitors use our website so we can improve it
• To show relevant Gunnels Group ads to people who have visited our site or engaged with us on social media
• To meet our legal, licensing and brokerage recordkeeping obligations

Text messages. If you give us your mobile number and agree to receive texts, we may text you about your inquiry or transaction. Message and data rates may apply. Reply STOP to opt out at any time. We do not share your mobile number or text-messaging consent with third parties for their marketing.

Cookies, analytics and advertising tools

Our website uses cookies and similar technologies from the services below. These tools set or read cookies in your browser to measure site use and, for advertising tools, to show you Gunnels Group ads on other sites and apps.

When you submit a form, we may send a secure, scrambled (hashed) version of your email address or phone number to Google and Meta so they can match an inquiry to an ad you saw. They use it only to measure ad results for us.

You can block or delete cookies in your browser settings; parts of the site may still work without them. Industry opt-out tools are also available at optout.aboutads.info and youradchoices.com.

Real estate ads we run follow fair housing rules: we never target or exclude people based on race, color, religion, sex, disability, familial status, national origin or any other protected characteristic.

How we share your information

We share information only as needed to serve you and run our business:

• Our brokerage. Gunnels Group is a Long & Foster brokerage. Transaction records and client information may be shared with Long & Foster as required for brokerage supervision, compliance and recordkeeping.
• Service providers. Companies that help us operate, such as our website host (Webflow), our customer relationship and email platform (Zoho), and the analytics and advertising tools listed above. They may use your information only to provide services to us.
• Partners you ask to connect with. When you ask, or agree, we introduce you to trusted local professionals in our Concierge Circle, such as a lender, insurance agent or attorney. We share your contact details with them only with your permission.
• People involved in your transaction. Such as the other party's agent, lenders, title and settlement companies, inspectors and appraisers, as needed to complete your purchase or sale.
• Legal reasons. When required by law, regulation, subpoena or court order, or to protect our rights and the safety of others.

We do not sell your personal information, and we do not share it with other companies for their own marketing.

Home search and other websites

Our "Find A Home" search and home-valuation tools are provided by IDX Broker at thegunnelsgroup.idxbroker.com. Information you enter there is collected under IDX Broker's own privacy policy as well as this one. Listing data is provided through the Charlottesville Area Association of REALTORS® (CAAR) multiple listing service and is deemed reliable but not guaranteed.

Our site also links to other websites, such as our partners' sites and our Facebook and Instagram pages. We aren't responsible for their privacy practices, so please review their policies.

Your choices

• Emails: click "unsubscribe" in any marketing email, or ask us to stop.
• Texts: reply STOP.
• Ads and cookies: use the opt-out links in the table above or your browser settings.
• Access, correction and deletion: contact us to ask what information we hold about you, or to correct or delete it. We'll respond within 45 days, except for records we're required to keep by law or our brokerage.

How long we keep information

We keep inquiry and client information for as long as we have a relationship with you, and transaction records for as long as real estate licensing, brokerage and tax rules require. Website analytics data is kept for up to 14 months.

How we protect information

We use reasonable administrative, technical and physical safeguards, including encrypted (HTTPS) connections on our site and access-controlled systems. No method of transmission or storage is completely secure, so we can't guarantee absolute security.

Children's privacy

Our website is intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has sent us information, contact us and we'll delete it.

Changes to this policy

We may update this policy from time to time. The effective date at the top shows when it last changed.

Contact us

Questions or requests about your privacy:

Gunnels Group Real Estate, a Long & Foster brokerage

3661 Lake Monticello Road, Palmyra, VA 22963

350 Old Ivy Way, Suite 200, Charlottesville, VA 22903

Phone: (434) 443-5060

Email: maggie@gunnelsgroup.com